The analyst said recentquarters continue to prove that JILL’s strategic initiatives to simplify the offering while streamlining operations and focusing on full-priced selling result in improved performance with higher margins.
Telsey mentioned J.Jill’s record adjusted EBITDA, despite the macro headwinds.
With a better balance between the core offering and newness, J.Jill can tell a clearer story, allowing the customer to better connect with the assortment over a longer selling period, added the analyst.
With an attractive customer base, strong omnichannel offering, and assortment improvements, Telsey sees the ability for ongoing topline gains and increased profitability.
Price Action: JILL shares are trading lower by 6.09% at $15.87 on the last check Friday.
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