Nasdaq-listed Big Tech Companies Top Interbrand’s 2022 Best Global Brands Report

As the world’s leading brand consultancy for over 40 years, Interbrand’s 2022 Best Global Brands Report highlights the impact and reach of the best brands from around the world. Nasdaq-listed companies continue to dominate, with big tech companies holding the top spots on the leaderboard for the most influential and valuable global brands year after year. According to the report, what continues to set these tech companies apart is their commitment to building relationships as trusted leaders as much as they are committed to being industry innovators.

This year, the first four of the most valuable brands on the Best Global Brands ranking were Nasdaq-listed companies, including:

The total brand value of the Best Global Brands increased 16% from 2021, a record-breaking success and an over $3 trillion value. In addition, the cumulative value of the top 10 brands was greater than the combined value of the next 90, putting these leading brands in a league of their own.

Big tech remains a dominant force in brand valuation, according to the report, because they develop products and services designed to help consumers with their day-to-day lives. For instance, the report outlines how “Apple helps us Connect, Do, Belong, Play, Pay and—more recently—Thrive. Google helps us Learn, Connect, Move—and even Dwell.” In other words, big tech is harder to categorize around what they do and easier to categorize around what they help us do. Apple products such as the Apple Watch help us keep track of our fitness goals, pay for groceries and more, while Google search helps us learn, and Amazon helps us shop.

These companies can enhance our lives in multiple ways that build a trusted relationship with its consumer. Being a trusted partner allows these companies to expand into business areas beyond their initial products, from computers and phones to driving, healthcare and retail, among others.

Trust in these relationships is built by imbuing the brand with leadership qualities that set the company apart. For example, Microsoft embodies an ethical stance to its technology, promoting integrity at the core of its business. Operating in the technology space, where regulation and safeguards often lag behind innovation, Microsoft follows a focused effort to drive trust in products that enhance the human experience rather than undermining it. Echoed by their leadership, with CEO Satya Nadella writing, “our actions must be aligned with addressing the world’s problems, not creating new ones.”

Tesla (TSLA), while just outside the top 10 global brands, coming in at number 12, was still an innovator for Interbrand, spotlighted for their consistent embrace of climate change and the green transition. While climate change can seem overwhelming and hard to understand, Tesla has consistently shown consumers how they can be part of the green transition through electric vehicles.

Microsoft and Tesla were also the fastest-rising brands this year, seeing a 32% increase in brand valuation year over year. Nasdaq-listed Airbnb (ABNB) also made the list after their strongest-ever fourth-quarter results for the fiscal year 2021 and a billion cumulative guest arrivals. These record-breaking numbers were due to a strategic shift by the company to be more brand-driven, according to CFO Dave Stephenson.

Nasdaq, a long-time home to the biggest tech and brand innovators, considers transformative technology to be part of its brand as the first electronic stock exchange. Nasdaq is committed to fostering transformative innovation on its exchange, reflected in the multitude of other Nasdaq-listed companies that made the list this year:

#15 Cisco (CSCO)

#16 Instagram, META (META)

#17 Facebook, META (META)

#19 Intel (INTC)

#21 Adobe (ADBE)

#25 Youtube, Alphabet (GOOG)

Read the full report to see all the Nasdaq-listed companies that made the list and how these famous brands create continued global impact.